Think of every home loan you’ve originated over the years. Hundreds? Thousands? These are your customers – and we’ll help you keep them. We’re able to do that because Caliber Home Loans, Inc. keeps the loans you originate with us and continues to service them, instead of selling them off to the highest bidder. Because we stay connected to all those clients you’ve helped in the past,  this gives you a unique advantage to create a customer for life through repeat business. 

Old customers = new business

We call it Reconnect, and it helps you transform those customers into new business. You’ve already done the work of establishing a relationship with them and helping them secure the right mortgage, which was likely the biggest financial transaction of their life. Now you can stay connected to that relationship with timely alerts through Reconnect.  

Reconnect really works – in 2021, we delivered more than 110,000 alerts to Caliber Business Partners. This translates to more business for you. Repeat homebuyers consistently report that an existing relationship is one of their top three reasons for choosing a mortgage broker, along with good rates and low fees.

Know exactly when to contact past clients

Caliber Reconnect now brings you improved technology and an automated delivery process, so you’ll receive the following alerts directly to your inbox: 

  • MLS Trigger: borrower’s property has been listed for sale on MLS.
  • Purchase Predictor: the borrower is identified as having a high propensity to purchase a new home within the next 90 days. 
  • Refinance Predictor: borrower may be ready to refinance their home
  • Power Predictor: the borrower is identified by Caliber, based on specific proprietary criteria, to have a high likelihood to purchase or refinance quickly. 
  • Cash-Out Predictor: a borrower is likely in the market to benefit from a cash-out refinance. 
  • Rapid Trigger: contact your borrower now they're likely in need of a mortgage professional's support. 
  • Early Home Shopper Predictor: an exclusive alert for our Caliber Club members, if a past borrower is acting as if they’re in the early stages of purchasing or refinancing a home.

So while you’re working hard for your next new customer, we’ll help you reconnect with past customers at the ideal time – when they’re thinking about a new loan.

No fees

The alerts you get through Reconnect are complimentary. They’re one of the benefits of working with Caliber Wholesale. With Reconnect, you can form long-term relationships with your customers and create a new level of sustainability for your business.  

For more information, contact your Caliber Account Executive. 


*Caliber does not retain servicing on all loans originated and may not service loans originated for the entire term of the loan.

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