Webinar Recap: Digital Marketing Q&A

Mar 04, 2021

Caliber Home Loans, Inc. EVP of Third-Party Originations, David Schroeder, recently hosted a panel of digital marketing industry leaders for a Q&A webinar. Read on for highlights from the webinar and to watch the full recording.

Speakers

David Schroeder, EVP of Third-Party Originations, Caliber Home Loans, Inc.
Zac Cusac, Founder and CEO, Cuselleration Marketing & Creative
Kyle Elrod, Founder, The Guffin
Josh Pitts, Founder, Shred Media

Topics

During this webinar, we cover three important aspects of digital marketing:

Social media
Content development
Search engine optimization

Key Takeaways

Tips for building an online presence and building your brand online:

Get comfortable with being uncomfortable. Be prepared to try new things and put yourself out there.
Do your research. Get the knowledge and expertise you need to put the right tactics into action.
Stay consistent. Keep creating content on a regular basis. Doing something is better than doing nothing.
Be flexible. If things go wrong, be ready to find out why and shift your strategy.
Practice makes perfect. The more you put out content, the better you’ll get.
Be authentic. Be yourself and use your identity to set yourself apart.
Be patient. Just because you don’t see results immediately, keep at it. Results take time.
Understand different social platforms. Instagram, Facebook, Twitter, and LinkedIn have different audiences. Understand what works best for each while you’re building your content strategy.
Follow the 80/20 rule. 80% of the time, share useful, informational content. Use the other 20% for everything else.
Take feedback, both positive and negative. Improve relationships by responding to negative reviews with an open mind.
Use a CRM and stick with it. "The best CRM is the one you use." – David Schroeder
Tap into top resources. Use SEMRush.com to research keywords and get social media automation with Meetalfred.com.